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Pulse and Pulse EuropeBringing our largest US and EMEA (Europe, Middle East, and Africa) conferences back to in-person since 2019 was our greatest achievement in the past year. The COVID-19 situation is different for every country, not just concerning the Government guidelines but also people’s attitudes. Bringing back physical audiences after people became accustomed to attending digitally/hybrid during Corona.
I made the decision from the onset of the year to plan for virtual events, given our small team and resources. In both cases, we had to figure out how to take what are historically in-person events and translate them into engaging virtual experiences with a team of just two in-house event marketers, counting myself. Now you learn how to bet on the brand new 1xBet app, you could potentially mention the various sporting events and betting possibilities inside the India. After registering on the platform with your email address or phone number, you can start betting on a wide range of events. In the last 2 years, we’ve had to pivot this event to virtual and with that challenge, we’ve learned to focus our content development on the utmost relevant topics and trends that our clients care about.
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I analyzed the number of registrants, no-show rate, sales conversion rate, total time in the meeting, and overall engagement. I also ordered custom bobbleheads as a thank-you gift for each speaker.I utilized data sets to quantify success following each event. His coffee designs were a fan favorite and helped break up the day in between conference sessions.
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Xandr Connect – Xandr’s largest owned and operated eventThis event is a massive undertaking that our entire marketing team and our sales people support and that level of collaboration really shows in the output each year. The greatest challenge was combatting Zoom fatigue and providing a memorable experience that reflected positively on our company’s brand despite the limitations of a virtual environment. Additionally, we saw an exceptional chat engagement of 8,608 total chats and 74 questions via the Q&A tab.Number of attendees and engagement parameters.The biggest challenge from an event marketing perspective was engaging companies through sponsorship activations for our event. Aside from having to learn new platforms and engage virtual audiences (which we all know is VERY difficult), one of the biggest challenges for me was watching the impact of COVID on this industry that I’ve come to love over the last 20 years. I’m very proud of the team and all of their hard work in creating this event series, and for continuing to drive necessary leads for the sales organization.As noted above, these events were a huge cross-functional team effort spanning the entire marketing organization. Building a proprietary virtual platform to support our events has continued to effectively drive and expand our education, training, customer and internal programs.
Elastic’s Internal Events Program (Sales Kick-Off and ElastiClub)Our internal events were our first major foray back to in-person events following the pandemic. Our Pulse community was so glad to be back together again.Pulse US attracted 3,500 in person attendees, and another 1,000 virtually. We had to ensure we complied with the rules and ensure our summit experience delivered what we had promised the attendees.
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- This was extremely important during a time where live events (which we had relied on heavily) were no longer happening, and yet our goals had not been adjusted accordingly.
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It was exciting to share with a new audience especially on such an international stage.2022 was an amazing year, as it was the first time attendance numbers rivaled pre-pandemic levels. I am super happy that we were able to organize and host our WeAreDevelopers World Congress in Berlin so successfully. From India to 1xbet registration Singapore to Denver, Chicago, Austin, Orlando to Paris, Munich, Amsterdam and many more, it was a challenge that none of us had executed before. In addition, the scope of the SKO program was executed across 16 global cities at the same time from both in-person and remote locations.
For me, it was the first time I was responsible for this event, as I only joined WeAreDevelopers as VP Events in February 2020. To add to the challenging parameters even more, the team had 8 weeks to execute the entire program from beginning to end. It’s hard the quantify the value of employee engagement and enablement but we know it was a contributing factor in achieving our company goals and employee retention during the Great Resignation.Our biggest challenge was the balance of the “in between”.
We document the positive feedback we receive from attendees and sales reps for internal use and marketing purposes. While this is harder to measure, we know our event series keeps the Cloudinary brand top of mind and deepens our relationship with customers. We usually see prospects who engaged in marketing campaigns were more likely to close, and close faster, than those who did not attend an event. Thus, attendees topped off a great culinary or cocktail experience with valuable learnings that could help their business.
It took an actual village of Snykers to ideate, build and execute this virtual event. SnykCon 2021Our annual conference truly embodies one of our core values as a company; One Team. We also recorded overwhelming repeat attendance (up to 60%).Uncertainty of whether an event would be live or transition to virtual.
Huge growth for our company.Being able to pivot last minute to shift events from in-person to virtual is a humbling skill. However, after I started, our first virtual conference had 5x the number of attendees than the virtual webinar. For in-person, being extremely respectful of personal health and safety, putting myself in our audience’s shoes of what I’d expect, and ultimately keeping things small was highly effective.I started at this company 8 months ago with no events or field marketing department. My company’s first ever virtual conference, and first ever in-person event, amidst the pandemic.I was very intentional about making our virtual event as interactive as possible, since the in-person element was missing. I am proud that I was able to virtually deliver an engaging, inspiring conference when C-level attendees were used to networking in-person.
I learned to be more creative and utilize annotations, polling, gift boxes, and UberEats vouchers to deliver unique events that ultimately generated sales. Additionally we went through a significant marketing reorganisation in 2021 which impacted almost every team and the way we made decisions and worked with each other. We were able to triple our event revenue through sponsorships in 2021 and keep our attendees over the 1,500 mark, even in the midst of Zoom fatigue and Covid-craziness.I think it’s the constant evolution of our jobs while maintaining work/life balance. This is a fairly synonymous activity in the security industry, but adapting this for a developer audience and hosting it on our own for the first time was no small feat.

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